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Rob Holland |
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Extension Specialist |
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Center for Profitable Agriculture |
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“An income-generating farm enterprise
operated for the enjoyment and education of the public” |
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aka Agri-Tourism, Entertainment Farming,
Fun Farms. |
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It’s the buzz |
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“People will pay for anything” |
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Less than 2% of the population live on
farms |
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“It worked last year” |
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There is a demand |
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Incomes and populations have increased |
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PROS |
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Income |
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Educational |
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People-oriented |
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Fun |
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CONS |
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Cost |
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Marketing |
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People business |
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Liability . . . Regulations |
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Long hours |
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Labor |
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Management |
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Different |
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Goals and philosophies (profit vs. non-profit) |
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Market research . . . Market development |
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People skills |
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Site selection |
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Liability |
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Regulations |
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Labor |
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Finances |
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What to offer? |
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Enterprises should be considered, evaluated
and planned carefully . . . with as much vigor as any new enterprise |
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Bed & Breakfast |
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Pick-Your-Own |
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Hay Rides |
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Maze (hay, corn, sudan) |
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Pumpkin Patch |
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Orchard Tours |
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Petting Zoo |
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General Store |
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Workshops & Seminars |
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Festivals |
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Camps |
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Trails |
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Cabins |
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Picnic |
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Barnyard Olympics |
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Museums |
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Games |
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Pizza Farm |
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“List all the things others have done
. . . then challenge yourself to create that many more new ones” |
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UT Extension Publication - - PB 1669 |
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Survey of Elementary School Teachers |
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Likelihood to take farm field trip? |
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Number of field trips taken? |
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Number of students/adults per trip? |
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Maximum distance to travel? |
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Cost limitations for trips? |
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Willingness to pay? |
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When trips are planned . . . and taken? |
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How trips are selected |
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Important factors when selecting a trip? |
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Activities & facilities required? |
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UT Publication - - PB 1648 |
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Introduction |
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Marketing |
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Cost & Financial Analysis |
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General Management Issues |
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Start-Up Costs
($12,260) |
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Annual Operating Costs ($12,572) |
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Variable Costs Per Student ($3.80) |
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Average Admission Price ($5.00) |
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Number of admissions needed to |
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break-even?
(10,478) |
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Goals |
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What to offer |
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Is there a demand? |
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Pros & Cons |
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Costs |
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Revenues |
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Break-Even |
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Regulations |
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How to stay current? |
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Notes