Notes
Outline
General and Specific Considerations for Marketing Horticulture Crops
Union County, March 18, 2003
Rob Holland
Center for Profitable Agriculture
General Considerations:
Crop
Niche
Customer
Location
Season
Package
Value-Added Opportunity
Specific Considerations:
Joint Marketing
CSA
Farmers Markets
On-Farm Markets
U-Pick
Wholesale Buyers/Brokers
Direct to Grocery Stores
More Specific Considerations:
Direct to Restaurants
Processing
Grants?
Market Contacts
Market Development
Buyers
Value-Added Products
Center for Profitable Agriculture
Value-Added Agriculture Opportunities
Project-Specific Work
Feasibility . . . Market . . . Technical
Industry Projects
Outreach and Education
Publications
Considerations for Value-Added
Series of Case Studies
Guide to Agritainment
School Teacher Survey Results
Grape and Wine Study
Pick-Tennessee-Products Program
Center’s Project Application Form
Grocery Store Survey
Guide to Marketing
Guide to Food Processing
Getting Started in Food Manufacturing Business
Contacting the Center
County Agricultural Extension Office
Middle Tennessee Experiment Station
Spring Hill, Tennessee
931-486-2777
cpa@utk.edu
http://cpa.utk.edu