“Considering an Agritainment Enterprise in Tennessee?” is the name of a recently released publication by The University of Tennessee Agricultural Extension Service.

Agritainment (agritourism and entertainment farming enterprises) has its roots in the late 1800s when families visited farm relatives to escape from the city’s summer heat. But tourism and entertainment-related activities are relatively new farm-diversification enterprises in Tennessee.

The estimated $7.7 billion spent each year by more than 40 million visitors to the state makes agritourism attractive. Tennessee has a broad mix of agricultural production. Tennessee farmers raise cotton, soybeans, corn, tobacco, dairy cows, beef animals, horses, sheep, vegetables, speciality crops and forestry.

Released by Extension’s Agricultural Development Center, the new publication (PB 1648) will assist farmers and agri-entrepreneurs who are considering an agritainment enterprise.

The publication provides general considerations of the agritainment industry, marketing, financial and general management issues.

Publications are available from county Extension offices across Tennessee or from the Center for Profitable Agriculture at (931) 486-2777or cpa@utk.edu