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TDA Specialty Crop Program 2002

“Opportunities for Growing and Marketing Specialty Lettuces in Tennessee”
Funding Level = 7,800

Implications
This report provides a summary of Dr. Alvin Rutledge’s comprehensive work researching the practicality and feasibility of hydroponic greens production in Tennessee. As described in the report, the present demand for hydroponically grown greens is less than desirable for those growers wanting to begin large scale production. However, in other countries, New Zealand for instance, demand for hydroponic lettuce increased dramatically in a very short period of time
(10 years or less). Given present consumer concerns about health issues and preferences for the inclusion of nutritious foods in their diets, the development of appropriate domestic marketing, promotion and education programs could enhance the domestic demand.

Hydroponic lettuce production is technically feasible. Cornell University has conducted considerable research on various production methods and has created a comprehensive program that requires significant capital investment and is labor and management intensive. The two production systems of primary consideration in this report would require much the same capital investment as the Cornell system. However, while the systems in this report offer theoretical promise, their large-scale success is yet to be proven in Tennessee. All facets of production and marketing of these two systems need additional research and a proven performance record before they can be recommended to prospective growers. In addition to the unproven nature of the production techniques of the systems described here, the marketing program to support this production is also unproven.

This report helps evaluate the potential for hydroponic greens production in Tennessee and explains that systems to support such production are technically feasible. Market opportunities for hydroponic greens do exist. The most common hydroponic production systems currently do not appear to offer significant profit potential for greens. However, a variety of new, theoretical but not proven systems have emerged. The “A-Frame” is one such system that offers lower production costs than the more common systems but its production is not predictable. Additional research on these new systems should include attempts to increase per-house yields; evaluation of varying numbers of growing days, panel height and vertical angle for maximum light reception; watering systems; and phototropism and gravitropism.

Overall, this report indicates the need for additional investment in production and market development for hydroponic greens production. Further research, documentation and acceptance or rejection of the thoughts and concepts described here is needed. Marketing and production possibilities are described and the need for proven experiences for both is deemed appropriate by these findings.

Forward Statement
Problem/Opportunity
Proposal


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