Project Goals
The purposes of this project can be summarized into six primary goals:

1) Develop a general guide to marketing for value-added businesses
2) Analyze state business statistics with respect to population and develop pertinent     threshold levels for market evaluation criteria
3) Document the stages and available resources for direct marketing value-added meat     products
4) Conduct analysis of market access opportunities for small-farm and value-added     products with local grocery stores
5) Develop a virtual marketing and promotion evaluation resource for small farmers,     value-added entrepreneurs and direct marketers
6) Develop an all-encompassing outreach program that features the results and     components of the overall program