Ag Tag 2000
Documenting
Successes of Value-Added Agricultural Enterprises:
A Series of Case Studies
Format of
the Studies
| As previously
mentioned, the structure of the interview process with the entrepreneurs
was based on a model provided by Dr. Tim Woods, Department of
Agricultural Economics, University of Kentucky. Similarly, the
presentation of the case-study reports follow the same outline
and provide each entrepreneur’s story in a consistent format.
Each case is presented with a brief background of the business;
insight to the interview process; followed by information about
the business-idea discovery process, market discovery process,
capitalization process, regulatory process and the business
growth process. Each case study also presents a one-page bulleted
summary for each of the main topics. The one-page summaries
have all been developed into separate electronic presentation
programs and, as presented in this publication, can be used
to develop overhead transparencies for group trainings. Photographs
and graphics from each business are included in the final section
of the publication titled “Additional Resources.”
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