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TABLE OF CONTENTS
E-Commerce Web Site Analysis (Slide 1)
Why Are You on the Web? (Slides 2-3)
Reasons Why People Shop on the Web (Slides 4-5)
Factors Driving Repeat Visits to a Web Site (Slide 6)
The Key is Consumer Confidence (Slides 7-8)
Navigation Tips (Slides 9-15)
Professional Pages (Slides 16-18)
Product Information (Slides 19-20)
Customer Assistance (Slides 21-23)
Ordering Process (Slides 24-25)
Payment Options (Slides 26-27)
Secure Transactions (Slides 28-30)
Shopper Privacy (Slides 31-33)
Technical and Design Considerations (Slides 34-41)
Browser Compatibility (Slides 42-44)
Color Palette (Slides 45-48)
Continuity (Slides 49-50)
Frames (Slides 51-54)
Home Pages (Slides 55-56)
User Interface (Slides 57-60)
Screen Compatibility (Slides 61-62)
Readability (Slides 63-67)
Text-Only Default (Slides 68-70)
The Bottom Line (Slide 71)